Published inBootcamp·PinnedBrands, customers, and productsAn interdependence paradox — Brands Brands are living entities. The way through which we interact with the world. Call it customers gut feeling about you like Marty would say or the perception of your customers about you. One thing is consistent, you behave a certain way, and your customers/audience perceive you a certain way. …Writing4 min readWriting4 min read
PinnedThe role of biases and stereotypes in comms strategyCommunicating to focus groups — This was originally a WhatsApp status update. Due to various reason, I converted it into a Medium post. It is shorter than the original, however the core message is preserved. I hope you enjoy it as much as the few persons on my contact list. Developing a comms strategy is…Strategy3 min readStrategy3 min read
PinnedOur Fathers, Who Lived Out BrandingThis is originally a letter from “The journey” a daily newsletter I share with a small community of people who care to read. If you’d like to subscribe to that list, click here: Definitely, what you’d read below has been refined and has passed through a bit of scrutiny unlike…Brands5 min readBrands5 min read
PinnedBrand Strategy — A Foundational ConceptSince 2019 when I had a hint of what brand strategy is, it has always fascinated me. Especially how the first thing I applied it to was myself — charting a course for how I wanted my life to be like and what I wanted to be known for. It’s…Branding4 min readBranding4 min read
PinnedCreating Upward Connections: A Bridge to the StarsThis was originally a letter to people in my community: The Journey. The Journey is a daily letter I write to about 331 people currently on my mailing list. Often, they get an opportunity to ask me to write about specific things. What you’re reading is one of such responses. …Storytelling11 min readStorytelling11 min read
Nov 14BCP Origins Mini Experience — Ondo CityA few years ago, people would look at the tech ecosystem in Akure and acclaim that it was either dead or hanging on to life by a faint thread. Now, this was not to say that they weren’t activities related to tech happening on the contrary, I think a lot…Storytelling3 min readStorytelling3 min read
Nov 11Adventure Log — BCP Origins Ondo EditionIt’s 9:15 am. It’s a month after the pilot edition of the BCP Origins mini experience and I am in a vehicle on my way to Ondo town to host the second edition of this mini-series. The goal is to one day have independent people come together to plan and…Branding3 min readBranding3 min read
Aug 25The power of soft skills in career advancementEarlier this week, I was invited to speak at an event, Tech Expo 23, hosted and organized by the Association of Information Technology Students (AITS), FUTA Branch. …11 min read11 min read
May 17Daring the Impossible — The story behind BCP 23Epilogue — This story officially begins after what seems like a major win for the first edition of Yggdrasil which will later transform into Brand, Customer and Products. The goal of the first edition was to teach people how to build a customer-centric brand optimized for success. …Brand Strategy13 min readBrand Strategy13 min read
Apr 1225: PrologueApril 11, 2023, 12:12 AM WAT I’d be 25 next month. As I sit on my room floor while I write this, I can’t help but attempt to name the emotion I feel while typing. …Storytelling7 min readStorytelling7 min read
